Business rating company Yelp has announced their willingness to arbitrarily “blacklist” of companies accused of being “associated with egregious, racially-charged actions.”
The rather extreme move appears to skirt any need for evidence, but will rather depend on perception by the public who may or may not accuse a company of racism.
“We’re announcing a new consumer alert to stand against racism. In the last few months, we’ve seen that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” the company said in a statement on Twitter.
Any companies to fall afoul of the internet’s social justice outrage mobs will find themselves subject to a harsh label, insinuating that the company is accused of “egregious, racially-charged actions.”
The “Public Attention Alert” will “warn consumers that the business may be receiving an influx of reviews as a result of increased attention.”
“Now, when a business gains attention for reports of racist conduct, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more,” the company tweeted.
The move, according to a Yelp blog post, is part of the company’s reaction to the Black Lives Matter movement.
According to the Post Millennial, Yelp seemed more interested in engaging in what could be described as self-praise, rather than give clearly-defined definitions of what constitutes “racist behavior.”
“Communities have always turned to Yelp in reaction to current events, and our User Operations team already places alerts on business pages when we notice an unusual uptick in reviews that are based on what someone may have seen in the news, rather than on a first-hand experience,” the company wrote.
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