Karu F. Daniels
New York Daily News
Shake Shack is feeling kind of “slutty.”
The popular burger chain has partnered with Pinky Cole’s in-demand plant-based Slutty Vegan restaurant brand to create a one-of-a-kind, limited-time menu item representing the very best of both companies.
The SluttyShack is a Shake Shack veggie patty topped with Pinky’s secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch and vegan mayo on Slutty Vegan’s signature toasted Hawaiian bun.
The burger, which is 100 percent vegan, will debut at Shake Shack Old Fourth Ward in Atlanta on Thursday.
Customers can feast on the fact that they are purchasing with a purpose, too.
Proceeds from burger sales will be donated to Giving Kitchen in Atlanta, a crisis relief organization for people in the food and beverage industry.
“Over the last year, we’ve all heard of Pinky Cole and the impact she’s making, not just in Atlanta and New York but across the country,” Shake Shack Culinary Director Mark Rosati said with the announcement. “Having the chance to collaborate with her and her team on this burger has been an honor — not only has it been fun and creative, but it’s been inspiring. We’re really proud to work alongside the Slutty Vegan team and support communities near and dear to us both.”
The partnership for SluttyShack marks the newest offering from Shake Shack’s “Now Serving” series, where the brand is collaborating with local chefs across America in an effort to give back and support local organizations as well as create unique and delicious menu items.
“Our mission isn’t to tell people to go vegan — but rather, to inspire guests to open up horizons with something new and different,” Cole said.
“Partnering with Shake Shack is a natural way of furthering this mission – enjoy one of America’s most beloved burger spots, but try it with a twist,” the former Harlem resident said.
A graduate of Clark Atlanta University, Cole initially sold jerk chicken out of an eponymous eatery on 145th St. in Harlem before it burned down in 2016.
Before launching Slutty Vegan, the ex-aspiring actress – now vegan – went to work as a casting director for Iyanla Vanzant’s wildly popular reality series, “Iyanla, Fix My Life.”
“Philanthropy is the core of who I am, and I’m encouraged by Shake Shack’s aligned outlook on giving back to its communities. Our goal with this collab is to build support for communities and industries close to our hearts.”
Priced at $8.49 the burger will be available for purchase in-store through pickup on Shake Shack’s website or delivery.
To celebrate the collaboration, guests in Atlanta will enjoy live entertainment, an appearance from Pinky Cole and custom SluttyShack swag (while supplies last.)
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