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Ice cream company to drop ‘Eskimo Pie’ brand after it got labeled derogatory

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David Matthews

New York Daily News

Ice cream company Dreyer’s announced Friday it would drop the “derogatory” Eskimo Pie brand name which it has used for nearly 100 years to sell chocolate-covered vanilla ice cream bars.

“We have been reviewing our Eskimo Pie business for some time and will be changing the brand name and marketing,” Elizabell Marquez, head of marketing, Dreyer’s Grand Ice Cream, told CBS News. “We are committed to being a part of the solution on racial equality, and recognize the term is derogatory.”

The brand name had been in use for 99 years and joins a slew of other brands, like Quaker Oats’ Aunt Jemima, Uncle Ben’s and Cream of Wheat to announce re-branding efforts and reviews following protests over racial injustice that have spread around the world.

The product’s branding has long shown a young boy wearing a fur-lined hooded parka.

“Eskimo” is considered derogatory by many Native and indigenous groups because it was used by non-natives to mean “eater of raw meat,” according to the Alaska Native Language Center at the University of Alaska. It is commonly used to refer to the the Inuit and Yupik people of Alaska.

Dreyer’s is owned by Froneri, a joint venture with a private equity firm, after being sold by Nestle for $4 billion in 2019.

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