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Ford to relaunch popular Bronco SUV on O.J. Simpson’s 73rd Birthday, insists timing is “purely coincidental”


Brian Niemietz

New York Daily News

The Ford Bronco is making its return on O.J. Simpson’s 73rd birthday.

Ford Motor Co. announced it will bring back the popular SUV made infamous in 1994 when Simpson, before being charged with the murder of his ex-wife Nicole Brown and her friend Ron Goldman, led Los Angeles police on a low-speed, nationally televised, 60-mile pursuit through southern California.

The Bronco was a pioneering SUV between 1966 and 1996, when it was discontinued until now. It will ride again on July 9.

Simpson’s storied white Bronco ride is so closely tied to the brand that the disgraced football player is cited on the truck’s Wikipedia page. His old pal, Al Cowlings, was behind the wheel as the truck headed down I-405 and brought Simpson home, where he was arrested.

Cowlings sold that Bronco for $75,000 in 1995, even though its Kelley Blue Book value was only $1,800, according to Biography.com.

A representative for the auto-maker told the Detroit Free Press it was “purely coincidental” that the Bronco’s return is happening on Simpson’s birthday.

Simpson was acquitted in his controversial murder trial, but found responsible for Brown and Goldman’s slayings in a civil court. He later did time for kidnapping and armed robbery. Now living in Las Vegas, Simpson shares his thoughts on football and social issues on Twitter where he is frequently reminded of the murders for which no suspects have been charged.


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