The Dallas Morning News
The DeLorean name: Check. Gull-wing doors: Deployed. Power source: Electricity.
It’s obvious and trite, but DeLorean has hit the Back to the Future sweet spots with its new Alpha5 electric vehicle. All that’s left is for the dashboard to be connected to the flux capacitor, which we all know makes time travel possible at 88 mph, but that might be leaning too much into campiness.
DeLorean’s new Alpha5 debuted late last month at Pebble Beach Concours d’Elegance and Monterey Car Week.
Outside of its name, doors and power source, the DeLorean Alpha5 won’t be confused with the iconic, angular bare-metal DeLorean DMC-12 that Marty McFly, Michael J. Fox’s character, drove in the movie trilogy. The luxury sedan’s sculpting is different with contoured edges in the chassis.
But it’s an homage to the DeLorean brand.
“The Alpha5 is a representation of the past 40 years of DeLorean,” Troy Beetz, DeLorean’s chief marketing officer said in a release. “There was this enormous responsibility to make sure we honored the history of the DeLorean brand, but an even greater responsibility in curating its future … I think we did both with the Alpha5.”
As for the past, it’s been a struggle for the DeLorean brand for the past 40 years. Before the first Back to the Future movie even debuted in 1982, the DeLorean Motor Co. went bankrupt. Going financially kaput meant no more research and development.
Then, DeLorean went into liquidation shortly after its founder, John DeLorean, was arrested on drug charges. He was later acquitted, but the company didn’t survive.
Along came Stephen Wynne, a Humble-based mechanic and other investors, who purchased DeLorean’s assets. Their business plan evolved from just creating prototypes to sustain the DeLorean design heritage to the development of electric versions of the DMC-12. In fact, DeLorean used Italdesign, the same design firm behind the DMC-12.
At the moment, DeLorean also doesn’t have a factory, so the company will outsource production of the Alpha5 as a limited edition. The production model will be limited to only 88 (get it, 88 mph?) samples, and all will be destined for the racetracks.
DeLorean said the Alpha5 can go 0-60 mph in 3.4 seconds with a top speed of 155 mph and a maximum range of about 300 miles thanks to a 100 kWh battery — not exactly gigawatts, but something Doc Brown can work with.
The Alpha 5′s base price has been estimated by many sources at $125,000, not bad for a time machine.