Cheetos introduced its Cheetos Popcorn during last year’s Super Bowl LIV.
This year, the brand will celebrate the recent release of its new Cheetos Crunch Pop Mix with some star power – actor Ashton Kutcher.
A preview of the Cheetos Super Bowl ad is available today.
In the ad, Cheetos said, Kutcher “discovers some shocking evidence — mysteriously tied to Cheetos Crunch Pop Mix. So what will Ashton do with this Cheetle-coated evidence? And what other celebrity star power will he bring into his dramatic — yet mischievous — story? Fans will have to wait until Super Bowl Sunday for the big reveal but can view this teaser today on Cheetos’ social channels.”
“Following the success of Cheetos’ big return to the Super Bowl last year with our biggest innovation in a decade in Cheetos Popcorn, we had to dial up both our product and Super Bowl campaigns this time around,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America.
“I humbly believe we’ve accomplished that with new Cheetos Crunch Pop Mix, bringing fans their two most beloved flavors in Cheetos Popcorn with Cheetos Crunchy. And we’re bringing it to the biggest stage with the help of the multi-talented Ashton Kutcher, who we’re thrilled and honored to work with.”
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